You might overlook the importance of artwork in the office environment until faced with floor-to-ceiling beige, but it can immediately inspire and convey a level of creativity and culture to all who enter. Entering a workplace for the first time, what would your first impression be of a stark environment devoid of artwork or color versus being welcomed by a large-scale vibrant mural?
These days, office design has levelled up and you can find custom art installations in the larger multinationals. In some cases, they’ve opted for living walls with moss or plants. Murals or removable decals are still the most popular though because they allow for easier removable to change things as time goes on. The art itself represents the company culture in that moment. That evolves as the company grows and nurtures its priorities and, in turn, its employees and customers. There are two main benefits of having murals and art in an office, including:
Boosting creativity and productivity
Art in the workplace can inspire creativity and promote innovation, leading to increased productivity and engagement among employees. Murals and art can also make the workplace more inviting and comfortable, helping to reduce stress and create a positive work environment. By providing a visually appealing and stimulating workplace, you can boost employee morale and help to create a sense of pride and ownership in the workplace. This has a positive impact on employee engagement, creativity, and well-being, ultimately contributing to the success and growth of the organization.
Enhancing brand identity
Art and murals can be used to showcase a company’s brand identity, values, and mission, helping to create a strong visual identity that employees and clients can relate to. Conveying your brand again visually with a mural or custom piece of art on a larger scale can lend a comforting permanence as well. It says to one and all that you are not temporarily using that office space but that you’re there to stay and decor is worth the investment. Part of the brand identity is also how it fits into the community. Is your brand one to support other local businesses? If so, hiring a local artist to create a mural is an effective way to express that.
Your workplace isn’t just a room with machines, but a home for many for 40 hours each week, so why not make it feel comfortable yet inspiring with some colorful artwork? What would you love to see first thing splashed across a big wall when you walk into your office?
Anchor and Bee 